For Immediate Release:
The Del Mar Bocce Ball Tournament has been going on for over 15 years, and this year it will take place on July 14th 2018.
“This is the second year we are partnering with 91X on this tournament. It’s a perfect fit, and we are excited to sell lots of beer” -C Patrick O’Brien, CEO of O’Brien Marketing
O’Brien will team up with 91X radio, a longtime partner of the tournament to bring Moretti’s sponsorship to life in a multi-tiered campaign (Online, On-Air, and On-Site). This will include custom videos with 91X personalities playing bocce, Moretti Homepage Takeovers and Newsletters, Facebook Campaigns, Impressions on the 91X stream, radio spots, and appearances at the 91X tent on the beach which will include station prizes, tickets, and gift certificates.
About O’Brien Marketing:
O’Brien Marketing is a Southern California boutique agency specializing in the business of media buying, advertising and all types of marketing including sports, Hispanic, entertainment and event marketing. With more than 45 years of collective experience in the industry, O’Brien Marketing uses their unprecedented working knowledge of the media landscape to ensure success for their clients through their extensive market research, creative negotiation strategies, execution and implementation.
About Birra Moretti:
Birra Moretti has been brewed in the Friuli region of Italy for over a century now. Inspired by a restless Luigi Moretti who audaciously decided to start his own brewery during the tumultuous times of Austro Hungarian rule over this northeastern area of Italy, it is no mystery that this Italian ale’s deliciously historical recipe has survived over the years to today. First sold commercially in 1860 in Italy, this now worldwide contender in the beer industry has spread its audience of drinkers to almost all corners of the globe. Due to Moretti’s uniquely high quality production over the years, it has been able to maintain the same consistently satisfying taste because of its ever improving machinery. Birra Moretti has championed awards in brewski competitions including but not limited to the World Beer Cup and the Australian International Beer Awards, further attesting to its distinguished quality.