O’Brien Marketing and Bellator Reach K.O. Decision in Partnership

NEWPORT BEACH, Calif., July 2nd Bellator Fighting Championships has signed sports marketing agency O’Brien Marketing as their official advertising agency. The partnership’s first project is the upcoming Season 6 Welterweight Tournament Finals in Tampa, Florida. This heavily anticipated bout, Bellator 72, features the explosive Karl “Psycho” Amoussou as he takes on Bryan “The Beast” Baker

O’Brien Marketing will assist Bellator in all aspects of promotion around the fight, scheduled for July 20th. They will be managing events geared towards raising awareness throughout the Tampa area. Such events consist of give-a-ways and contests, as well as exposure through various mediums like television, radio, and the Internet.

“O’Brien Marketing has been extremely helpful during this whole process, they have logically targeted specific demographics that will increase ticket sales for the fight,” said Chief Marketing Officer of Bellator, Allan Finehirsh, in a comment on the partnership, “simply put, they know how to put butts in seats.” C. Patrick O’Brien, CEO of O’Brien Marketing, seemed eager for Bellator 72, “We plan to put our experience in sports marketing into effect in the Tampa region for this event…Bellator is an established promotional company in the world of MMA [Mixed Martial Arts] and it is a pleasure to be working with them.”

About O’Brien Marketing

O’Brien Marketing specializes in the business of media buying, advertising and all types of marketing including sports, Hispanic, entertainment and event marketing. With more than 45 years of collective experience in the industry, O’Brien Marketing uses their unprecedented working knowledge of media landscapes (including the local, regional and national levels) to ensure success for their clients through their extensive market research, creative negotiation strategies, execution and implementation.  For more information, please visit www.obrienmkt.com.

About Bellator Fighting Championships

Bellator Fighting Championships is a Mixed Martial Arts promotional company headquartered in Chicago, Ill. Bellator, which is Latin for “warrior”, is partnered with entertainment industry leaders, Viacom and Fremantle Entertainment, and is the world’s leading tournament-based mixed martial arts organization. Bellator’s Founder, Chairman & CEO Bjorn Rebney is an experienced fighting sports and entertainment professional with a deep commitment to the purity and integrity of the sport of MMA and its athletes. Bellator Fighting Championships’ executive team is comprised of top industry professionals in the areas of live event production, television production, fighter relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity, and commission relations. For more information, please visit www.bellator.com.