O’Brien Marketing Helps Major Esports Brand Step Into Traditional Media

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O’Brien Marketing Helps Major Esports Brand Step Into Traditional Media

NEWPORT BEACH, CALIF— April 10 2017 O’Brien Marketing, a leading media buying agency in Southern California, used their expertise in navigating the media landscape by helping major Esports brand HyperX enter in to the traditional media world by launching a television campaign with the CW and TBS.

The national campaign will air during primetime on April 20 for the inaugural H1Z1 King of the Kill “Fight for the Crown” tournament as well as a digital campaign that is running concurrently on the CW’s digital platform The Seed. O’Brien and his team planned and negotiated all the packages using their extensive experience in the media world.

O’Brien and his team also worked with Turner Broadcasting in bringing HyperX to TBS by negotiating advertising inventory on the new Friday night hit Eleague. Now they’ve been commissioned as their primary media buying agency.

“Coming from the world of professional sports, it’s an honor to help a new professional scene like Esports grow by helping them step into the world of traditional media,” said C. Patrick O’Brien—CEO of O’Brien Marketing. “I believe in the coming years that Esports will explode as it continues to expand in new types of media.”

The H1Z1 Fight for the Crown Tournament airs on The CW April 20 at 9 PM est, and The Seed on all devices.

About O’Brien Marketing:

O’Brien Marketing is a Southern California boutique agency specializing in the business of media buying, advertising and all types of marketing including sports, Hispanic, entertainment and event marketing. With more than 45 years of collective experience in the industry, O’Brien Marketing uses their unprecedented working knowledge of the media landscape to ensure success for their clients through their extensive market research, creative negotiation strategies, execution and implementation.

About HyperX:

HyperX is the high-performance product division of Kingston Technology encompassing high-speed DDR4 and DDR3 memory, SSDs, USB Flash drives, headsets, keyboards and mouse pads. Developed for gamers, overclockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation. HyperX is committed to eSports as it sponsors over 30 teams globally and is the main sponsor of Intel Extreme Masters. HyperX can be found at shows across the globe including Brasil Game Show, China Joy, DreamHack, ESL One and PAX. HyperX recently received the iF Design Award 2017 for the HyperX Stinger gaming headset. For more information visit the HyperX home page.

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