NEWPORT BEACH, Calif., July 1st – L.A. Care is pleased to announce O’Brien Marketing as their official media buying agency. With the help of O’Brien Marketing, L.A. Care will continue it’s reign as the largest publicly operated health plan in the nation.
O’Brien Marketing will assist L.A. Care with a combination of traditional and online advertisements that cater to both the Spanish and General Market communities of Los Angeles. O’Brien Marketing media campaign will help L.A. Care reach out to low-income residents of Los Angles County and assist in providing coverage for them with the various health plans available.
“We are excited to be working with L.A. Care and providing insurance coverage to people that have never had a health plan before” said C. Patrick O’Brien, CEO of O’Brien Marketing. Alex Gallegos, Senior Director of Marketing at L.A. Care, commented on the partnership saying “O’Brien takes an integrated approach when buying media that stretches our budget, which makes them a perfect fit for L.A. Care.”
About O’Brien Marketing
O’Brien Marketing specializes in the business of media buying, advertising and all types of marketing including sports, Hispanic, entertainment and event marketing. With more than 45 years of collective experience in the industry, O’Brien Marketing uses their unprecedented working knowledge of media landscapes (including the local, regional and national levels) to ensure success for their clients through their extensive market research, creative negotiation strategies, execution and implementation. For more information, please visit www.obrienmkt.com.
About L.A. Care
L.A. Care Health Plan was founded in 1997 by the state of California as an independent local public agency to provide health care benefits to Medi-Cal managed care beneficiaries, uninsured children, and other vulnerable populations in the Los Angeles County. Today L.A. Care provides coverage to low-income Los Angeles County residents and with more than 1.7 million members enrolled in five different health plans, L.A. Care is the nation’s largest publicly operated health plan. By offering a variety of health plans, L.A. Care is able to cater to the diverse communities of Los Angeles and offer access to an assortment of local doctors, hospitals and pharmacies. For more information on L.A. Care, please visit www.lacare.org.