Services

O’Brien Marketing will work closely with your company to develop a strategic media plan to maximize your advertising dollars. We will negotiate all media packages on behalf of your company.

Research

  • Identify target demographics & key markets
  • Research stations and request proposals from media outlets

Additional Services

  • Strategically divide media dollars across various platforms: TV, Radio, Print, Outdoor & Internet
  • Leverage stations in multiple markets
  • Provide constant communication to your marketing department to ensure the media plan is on target with advertising campaign

Media Buying

  • Negotiate all media packages
  • Identify promotional trade elements to enhance media spend and maximize exposure
  • Provide an organized portfolio of media buys for each market
  • Work with marketing department to coordinate traffic instructions
  • Assume responsibility of billing and invoicing to media partners
  • Provide an simple invoice program for your company

Continued Growth Plan

  • O’Brien Marketing will formulate a long term strategy regarding sports, event and community sponsorship opportunities
  • Research and identify new sponsorship opportunities that align with your company’s target markets, demographics and advertising strategy
  • Provide recommendations and negotiate all sponsorship packages
  • Maximize marketing dollars spent on the property
  • On-site elements and activation
  • Product integration on-site
  • Retail promotions in conjunction with sponsorship
  • Grassroots opportunities to support sponsorship
  • Co-marketing opportunities other companies