NEWPORT BEACH, Calif., July 9th – E & J Brandy is proud to announce O’Brien Marketing as their sports and entertainment marketing agency. Having been sponsored at three major radio station concerts this summer, E & J Brandy has established itself as a top sponsor in hip-hop and R&B radio events.
With the assistance of O’Brien Marketing, E & J Brandy signed on to three more highly anticipated radio station concerts in San Francisco, Los Angeles, and Philadelphia. These concerts will include the genre’s hottest recording artists like Snoop Dogg, T.I., Rick Ross, Big Sean, and J. Cole. O’Brien Marketing specializes in such deals, connecting sponsors like E and J Brandy with the appropriate targeted radio stations.
“Following the extraordinary success of our first three events, we’re excited to bring the smooth, authentic taste of E & J Brandy to fans at three additional concerts around the country in 2012,” said Gerard Thoukis, Director of Marketing for E & J Brandy. “At each event, our VSOP and XO brandies will be available for E & J and hip-hop music fans to enjoy.” C. Patrick O’Brien, CEO of O’Brien Marketing, commented with, “Identifying hip-hop concert tours in heavy urban markets seemed like the obvious decision with E & J Brandy…it fits the exact target audience for this brand. I’m excited to be partnered with such a successful product in this genre.”
About O’Brien Marketing
O’Brien Marketing specializes in the business of media buying, advertising and all types of marketing including sports, Hispanic, entertainment and event marketing. With more than 45 years of collective experience in the industry, O’Brien Marketing uses their unprecedented working knowledge of media landscapes (including the local, regional and national levels) to ensure success for their clients through their extensive market research, creative negotiation strategies, execution and implementation. For more information, please visit www.obrienmkt.com.
About E & J Brandy
E & J Brandy has been making award-winning brandy in the heart of California at their Fresno Winery and Distillery for more than 30 years. In 1975, they made their first brandy distillation. Four years later, founder Julio Gallo began producing single-variety premium brandies for extended aging. E & J bottled their first brandy under the E & J Brandy label in 1980. By 1983, E & J Brandy became the number-one selling brandy in the United States. In 2003, it became the number-one selling brandy in the world. They made their first VSOP Brandy in 1995, and introduced their finest offering, E & J XO Brandy, in the United States for the first time in 2004. For more information, please visit www.ejbrandy.com.