Jagermeister Launch: Successful San Diego Event
Problem:
Jagermeister, a liquor company, wanted to launch their newest Cold Brew Coffee liquor in one of their top markets, San Diego. They needed to find an effective way to get the word out and create excitement about the product.
Solution:
O'Brien Marketing proposed an outdoor event and concert called the Downtown Throwdown at Petco Park. The event would feature a variety of activities and entertainment, including music, food, and bar. The event would be sponsored by Jagermeister and provide a platform to help them launch their new product in San Diego.
Result:
The Downtown Throwdown at Petco Park was a success and helped Jagermeister make a successful launch in San Diego. Not only was the event enjoyed by attendees, but it also provided a platform for Jagermeister to promote their new product in a fun and interactive way.
Through the event, Jagermeister was able to make a lasting impression on potential customers, which ultimately led to an increase in sales. The event was so successful that it was used as a model for other market rollouts.
