Athletics and Earthquakes Increase Attendance
Problem:
When the San Jose Earthquakes soccer team and the Oakland Athletics baseball team needed help with getting better rates for their outdoor advertising campaigns, they turned to O’Brien Marketing for help. Both teams had limited budgets, which often made it difficult to obtain the best possible rates for the campaigns.
Solution:
We leveraged the power of two media budgets to negotiate better rates. This allowed us to craft a more effective and affordable outdoor advertising solution for both teams. By combining resources from both teams, we could stretch their outdoor advertising budget further and gain better rates than what would have been possible for each team to achieve on their own. This strategy also enabled us to drive down the overall cost of the campaigns.
To further maximize our clients’ budgets, we were also able to secure favorable placement of the campaigns. This was important because it meant the campaigns would be seen by larger audiences, which would result in more impressions and greater reach.
Result:
The results of our strategy were positive and immediate. Both teams experienced their highest attended home stands for the season and the campaigns generated widespread interest and engagement.
The outdoor advertising campaigns also drove substantial increases in attendance and merchandise sales. Both teams saw an increase in overall brand awareness thanks to the campaigns, and they were able to generate higher ROI from their investment in the advertising campaigns.
Overall, O’Brien Marketing was able to successfully maximize the outdoor advertising budget for both teams. The campaigns were successful in driving awareness, engagement, and sales, and the teams experienced their highest attended home stands for the season.
