LA Care Enrollment Soars
Problem:
LA Care, a health plan provider based in Los Angeles, wanted to increase their sign-ups during their open-enrollment period for health insurance.
Solution:
To help LA Care reach their goal, the team at O’Brien Marketing worked with them to create a high-impact campaign. For TV and Radio ads, they focused on low-income locals in LA by featuring local talent in the spots.
For the outdoor component, they plastered Union Station with ads. This station is close to LA Care's corporate headquarters, is popular with the targeted demographic, and it's also where many of their employees take the train to and from work.
Result:
The campaign was a great success. As a result of O’Brien Marketing’s work, LA Care far exceeded their goal of 26 thousand sign-ups, with a total of 98 thousand people signing up during the open enrollment period. The success of this campaign demonstrates the power of a well thought out, highly targeted marketing campaign, and the results speak for themselves.
LA Care was able to improve their community’s health by increasing the number of people who had access to health insurance.
At O’Brien Marketing, we believe in the power of great marketing and its ability to help our clients achieve their goals. In the case of LA Care, our team was able to deliver results that exceeded expectations, resulting in increased access to health insurance for thousands of people in the Los Angeles area. We’re proud of our work, and look forward to continuing to work with our clients to help them grow and succeed.
