Services

O’Brien Marketing will work closely with your company to develop a strategic media plan to maximize your advertising dollars. We will negotiate all media packages on behalf of your company.

Research:

• Identify target demographics & key markets
• Research stations and request proposals from media outlets

Media Buying:

• Negotiate all media packages
• Identify promotional trade elements to enhance media spend and maximize exposure
• Provide an organized portfolio of media buys for each market
• Work with marketing department to coordinate traffic instructions
• Assume responsibility of billing and invoicing to media partners
• Provide an simple invoice program for your company

Continued Growth Plan:

• O’Brien Marketing will formulate a long term strategy regarding sports, event and community sponsorship opportunities
• Research and identify new sponsorship opportunities that align with your company’s target markets, demographics and advertising strategy
• Provide recommendations and negotiate all sponsorship packages
• Maximize marketing dollars spent on the property
• On-site elements and activation
• Product integration on-site
• Retail promotions in conjunction with sponsorship
• Grassroots opportunities to support sponsorship
• Co-marketing opportunities other companies

Additional Services:

• Strategically divide media dollars across various platforms: TV, Radio, Print, Outdoor & Internet
• Leverage stations in multiple markets
• Provide constant communication to your marketing department to ensure the media plan is on target with advertising campaign