Orange County SC: 50% Increase in Attendance
Problem:
Orange County Soccer Club (OCSC) had a problem: low attendance at their games. With a passionate fan base and a beautiful game, why weren't more people attending their matches?
As the club was struggling to amplify enthusiasm and increase attendance, they sought an experienced marketing partner to step in and come up with a creative solution.
Solution:
The team at O'Brien Marketing had the perfect solution: an outdoor advertising campaign on billboards. With billboards, the team could target OCSC's key demographics as heavily as possible within the club's budget.
With strategic planning, the team at O' Brien was able to maximize the club's reach and message, and ensure that OCSC's name was seen by as many people as possible. The team created attention-grabbing outdoor advertisements that featured striking images of OCSC players, their beautiful stadium, and the excitement of the game day atmosphere. The messaging was designed to draw people in with the promise of a great time, and to remind them why OCSC was worth their time and money.
The ads were strategically placed in key locations throughout Orange County, ensuring that the club was seen by the people that were most likely to be interested in attending their games.
Result:
The results of the outdoor advertising campaign were dramatic. In just a short amount of time, OCSC saw a large increase in attendance at their games, from an average of 4k fans to 6k.
As word of the team's successes spread throughout the county, more and more people began to attend their matches. This surge in attendance not only improved the atmosphere at the games but also increased revenue for OCSC in the form of ticket sales, concessions, and merchandise.
Overall, O'Brien Marketing's outdoor advertising campaign was a success. It was well-targeted, creative, and most importantly, effective. The team at O'Brien was able to deliver results for OCSC, helping them to reach their goal of increasing attendance and boosting their bottom line.