Successful OOH Campaign for MLS
Problem:
Major League Soccer (MLS) had a goal to increase awareness and attendance for an upcoming game featuring their all stars versus the visiting Arsenal from the UK.
Solution:
O'Brien Marketing was tasked with creating a high-impact, low-cost campaign for Out-of-Home (OOH) advertising. The team identified that the most effective way to reach the target audience would be to wrap the train that ran to the stadium. This would ensure that the advertisements were seen by fans of Major League Soccer, who were the most likely to be interested in the game.
Result:
The OOH campaign was a success, with record numbers attending the game. The train wrapping was the centerpiece of the campaign, and it led to an impressive increase in awareness and attendance. The advertisements were seen by the target audience and generated the desired outcome.
The campaign was also cost-effective, being much cheaper than traditional OOH campaigns. This enabled MLS to receive a high-impact result without breaking their budget. The campaign was a success, and it showed the power of OOH advertising when used in the correct context.
At O'Brien Marketing, we believe that OOH advertising can be an effective way to reach target audiences, especially when used in the correct context. We are proud to have enabled MLS to reach their goal of increasing awareness and attendance for their game, and we hope to continue to produce creative campaigns that get results for our clients.
