Cost-effective Marketing Success
Problem:
Pacific Coast Termite wanted to increase their brand visibility and recognition in Southern California, but had a limited budget to work with.
Solution:
To maximize their marketing efforts, we developed a creative and cost-effective strategy to leverage our expertise in the industry. We secured them a Nascar car sponsorship at a greatly reduced price, which increased their brand visibility ten-fold compared to the dollar spend. Additionally, we created a humorous TV ad campaign to address the sensitive topic of bugs in the home in a lighthearted way.
Result:
The NASCAR sponsorship and the TV ad campaign were both successful in increasing Pacific Coast Termite's visibility and recognition in Southern California. The NASCAR sponsorship allowed them to achieve greater brand visibility on a larger scale, while the TV ad campaign was well-received by viewers and helped to increase their brand recognition even further. As a result, Pacific Coast Termite was able to increase brand visibility and recognition in Southern California, even on a limited budget.
