O’Brien Marketing Leverages Media Buying Expertise to Sell-Out Stanford Stadium
NEWPORT BEACH, Calif., June 30th – The San Jose Earthquakes defeated the Los Angeles Galaxy in the California Clásico in front of a sold out stadium in Stanford, California. A crowd of 50,432 people watched as the Earthquakes stunned the Galaxy 3-1. O’Brien Marketing, the media buying agency for the San Jose Earthquakes, proved to generate the needed outreach to pack the stadium.
“Recognizing and understanding the challenges of this particular game, because it is a much bigger stadium than Avaya, we created media promotions around the area that drew a larger crowd to the game and we were able to help fill the stadium with “the 12th man”. We are proud to be able to contribute to the team’s success and popularity off the field,” stated C. Patrick O’Brien, CEO of the agency.
O’Brien Marketing seized the advantage of the location of Stanford Stadium and were able to advertise in cities such as San Francisco and Oakland, rather than being limited to the area of San Jose. Because of the easily accessible location of the game, O’Brien Marketing was able to reach farther North than they ever had before to attract a new crowd to Stanford Stadium.
Through the agency’s well-versed media buying knowledge, O’Brien Marketing was able to use a variety of outlets such as television, radio, and billboard advertisements to strategically reach the masses, which lead to the match being played in front of a sold out crowd.
ABOUT O’BRIEN MARKETING:
O’Brien Marketing is a Southern California boutique agency specializing in the business of media buying, advertising and all types of marketing including sports, Hispanic, entertainment and event marketing. With more than 45 years of collective experience in the industry, O’Brien Marketing uses their unprecedented working knowledge of the media landscape to ensure success for their clients through their extensive market research, creative negotiation strategies, execution and implementation.
ABOUT THE SAN JOSE EARTHQUAKES:
The San Jose Earthquakes is an American professional soccer team from San Jose, California that competes in Major League Soccer (MLS). The Earthquakes are one of ten charter members of the MLS to compete in the first season in 1996. The team has won two MLS Cup titles since the inauguration season. The Earthquakes play in their newly built Avaya Stadium in front of their passionate fans.